School of Jewellery fabulous Futures Awards!

Last night saw the end of year show from the graduating students of the School of Jewellery in Birmingham. Fabulous works with students on the Design for Industry BA(Hons) course, giving retail and commercial input at various points throughout the course. As well as supporting the course with tutorials and work experience, and being on the end of year panel, Fabulous awards up to two ‘Fabulous Futures’ awards every year, choosing the designer or designers who show the most promise, and whom owner Jo Stroud and Creative Manager Sinade Prosser feel that Fabulous can help the most.

The winner of this year’s Fabulous Futures award is Suzannah Key, a young designer from Devon who has created a beautiful range of Spinning pendants. Susannah is a talented artist who draws extremely well, and is able to follow through her sketches all the way through into casting them into her jewellery collection. Suzannah will showcase her designs at the Fabulous Garden Party; have mentoring sessions with Jo, Sinade, Rhian and the team to help her develop her proposition, pricing, branding, website and business plan; and receives a £400 bursary to help with materials and general expenses as she gets started.


“Suzannah’s designs are just perfect. They have been beautifully cast, and have a lovely weight and quality to them. We are really looking forward to helping Suzannah bring them to market,” explains Jo.

This year was very tough, with so many talented designers graduating from the programme, but they decided to focus all their efforts on Suzannah this year, rather than splitting the award. Other highly commended stars this year included:

  • Rebecca Wilkes, who gorgeous flower rings are set to become huge. “I can see them on the pages of Elle and Vogue,” says Jo. “Rebecca is very creative, and her designs are a perfect fit for high fashion.”
  •  Katy Tromans also really impressed Jo and Sinade, with her intricately-realised fairy tale creations, “Like nothing else I have ever seen – beautiful!”, added Sinade.
  • And Charlotte Rowenna’s gorgeous stone-set rings looked like they had come out of the sea fully formed, inspired by barnacles, mussels and driftwood.

“I really wish all the young designers well going forward – I wish we could help all of them! There was so much talent this year, and they were really focused on their target audience, branding and brand story, as well as the jewellery designs – so we were incredibly impressed with them. The School of Jewellery is doing a fantastic job at training these young designers to be ready for the real world.”

A Visit From ChloBo!

Georgie from fabulous Solihull gets a sneak preview of the new ChloBo collection and learns more about the inspiration behind Chloe Moss’s jewellery designs

Oistins Beach
Jo and Karen (from the Flesh & Blood Group that brought ChloBo to our doors) came to visit this week and treated us to tales of the ChloBo jewellery designs – as well as bringing us a sneak peak of the newest additions!

They had many exciting stories to tell us about Chloe Moss’s inspiration for her collection. We learned that the classic Oistins Pearl collection was inspired by the Oistins Beaches in Barbados, whilst the summery Ju Ju collection is named after a beach bar in Barbados, a popular hang out for Rhianna! It was also great to hear about how popular ChloBo is becoming and how many different celebrities love ChloBo jewellery!

We heard the stories behind each of the pendants and charms – which I can’t wait to share with customers – most of which are handmade in Bali.

My favourite story was about the ‘Dreamball’ – one of the ChloBo signature charms. Jo had the pleasure of visiting the workshop where these were made. A gentleman working there showed her how the ball was made in two halves and a tiny bell was trapped between them. He then attached all the Silver studs to the outside of the ball – he told Jo that when you buy a ‘Dreamball’ you have to make a wish, shake it and wait for it to come true.

Then, we were treated to a preview of the new collection – ChloBo rings. Available in Turquoise (bold and bright for summer), Pearl (a classic and always popular at fabulous) or simply Silver (to match your bracelet collection), each has a signature ChloBo charm hanging from it. I think these will look great on stacked up on fingers and toes… they will be hitting stores and arriving online this August!

Oh, and for Christmas, think rich red wine and a whole lot of sparkle!

– Georgie, Solihull