Behind the Scenes at the fabulous Summer Garden Party 2011

Our Summer Garden Party continues to be a fantastic day out for everyone involved, and we’re excited to take you on a behind-the-scenes tour of this year’s event!

See our Garden Party Photos on Facebook...

The day kicked off early for the fabulous team, arriving first thing at the beautiful Mallory Court hotel to get everything ready. The morning flies by every year as we set ourselves to creating fabulous jewellery displays and serene browsing areas.

Designers and representatives arrived throughout the morning to prepare their displays, and we had the pleasure of chatting to them as the event drew closer, even getting an exciting first glimpse at brand new collections. We’re very privileged to have so many designers who enjoy getting involved with the Garden Party – we met Andrew from Azuni, Wendy from The Branch, Amanda from Trollbeads, Mikayla from Lola Rose and Chloe Moss and her mum from ChloBo, to name but a few. Needless to say, we were all very excited!

And how can we forget the fun of sneaking off to one of Mallory Court’s incredible rooms to change into our dresses and glam up fabulous style!

Of course the real excitement started when everyone arrived and the event began. Guests were greeted with a fabulous warm welcome and a glass of Pimm’s, and there was time for everyone to relax, chat to the designers and get a feel for the collections we had on display throughout the hotel.

After we’d all had a good look around, everyone headed to Mallory Court’s beautiful garden and terrace area to hear Jo Stroud’s welcome and introduction to the event. This is always a great chance to get an insight into how Jo chooses new collections for fabulous, and to find out what fabulous is all about.

One of the highlights of the event always follow’s Jo’s welcome – lunch! Guests were treated to a wonderful three course spread from Mallory Court’s Michelin starred restaurant, and after desserts and coffees some of our new collections were modelled by the fabulous girls, while the designers introduced their jewellery to the guests.

After lunch came the other highlight of the day, which is of course shopping! The sun was out for what proved to be a relaxing, enjoyable afternoon of browsing, trying on everything that caught our eye, and finally choosing our favourite new pieces to treat ourselves to. And to top it all off, each guest received a special fabulous goody bag on their way home.

Thank you to all of our guests and to everyone who helped make this such a wonderful day – we can’t wait till next year! And don’t forget… grab your tickets early, because this event is always an early sell-out.

Fabulous Solihull has moved!

We opened our new, larger store in Touchwood, Solihull on Thursday 23rd June, and raised £150 for Breast Cancer Care in the process!

The launch, which took the form of a Strawberry Tea Party, was a great success with 100 loyal fabulous customers in attendance, who were all excited to be among the first to browse the new store. The reaction from shoppers was great, with many commenting on the beautiful chandeliers, the new designers now available, and all the space – the old shop was infamous for getting a bit cramped on a busy Saturday! The bigger shop means that customers will find it easier to browse even wider collections of Pandora, Thomas Sabo and Trollbeads charms and the other great collections that fabulous stocks, such as Azuni, Lucas Jack and ChloBo.

During the evening, attendees were invited to take part in a raffle benefiting Breast Cancer Care. The prizes for the raffle were some special strawberry related pieces by designers such as Thomas Sabo and Pandora. Whilst pink themed canapés were served, those with a sweet tooth enjoyed fabulous cupcakes, kindly made by Georgina and Claire McCormick, which also helped to raise money for the charity. The soundtrack to the summery evening was provided by professional saxophonist Danielle Mason.

Jo Stroud, owner of fabulous, is thrilled with the new store and explains how, “it is definitely the flagship store of fabulous, with much larger areas dedicated to Thomas Sabo and Pandora, and all the exciting new designers we are also proud to stock. The launch went brilliantly and it’s fantastic that we raised so much for Breast Cancer Care.”

The celebrations continued over the weekend, as Touchwood was the location for a fabulous “Flash Mob”! A group of six descended on Poplar Arcade in attention-grabbing pink fabulous t-shirts and danced around the centre throughout Saturday 25th June, indulging shoppers with some spontaneous entertainment in order to mark the opening of the new store.

fabulous Solihull is now situated at 3 Poplar Arcade, Touchwood (opposite the original store) and continues to be contactable on the number: 0121 709 0585.

Head over to our Facebook Gallery to see the full set of photos from the night!

The fabulous Solihull new store launch - more photos on Facebook!

fabulous Solihull is moving – here’s to being even more fabulous!

We’re launching our new, larger store in Touchwood, Solihull with a fabulous party in aid of Breast Cancer Care on Thursday 23rd June – and you’re all invited!

Since the announcement was made that fabulous Solihull will be moving premises, there has been a buzz about what the new store will be like. We’re pleased to announce that the new store will be opening at 3 Poplar Arcade, just opposite the current shop, and is three times as big! This means customers will find it easier to browse even wider collections of Pandora, Thomas Sabo and Trollbeads charms, as well as all the other great collections that fabulous stocks.

The new store boasts a flat screen detailing the latest fabulous news and an area devoted to fabulous forever, the boutique’s exclusive wedding and engagement ring collections, complete with a Style Finder – which means brides-to-be can play with samples of their favourite rings in order to help them decide which style suits them best.

Our launch party for the store is taking place on Thursday 23rd June from 6 until 8pm in the brand new shop. fabulous is proud to announce it will be a Strawberry Tea Party to benefit the charity Breast Cancer Care. It will be a summery, fun filled evening, complete with live music, pink canapés and cupcakes. As if supporting a great cause isn’t enough, there are also some fabulous prizes to be won on the day! A raffle will be drawn, and there will be a Strawberry Hunt for children, with the lucky winners receiving gorgeous prizes from Thomas Sabo and Pandora.

The opening of the store will also see the launch of some highly desirable new collections. These include ChloBo, which has been adorning the arms of the UK’s most stylish celebrities since its launch in 2005. Delicate Sterling Silver bracelets complete with boho themed charms and details look stunning when piled high on the wrist, creating a relaxed but chic look. Chloe Moss, the founder and designer of ChloBo, was inspired to create her own jewellery line after visiting the Indonesian island of Bali, a trip which extended from one week to two months!

Another new brand to be stocked at fabulous Solihull is Daisy, whose delicate Chakra bracelets have been spotted on celebrities such as Cheryl Cole, Sienna Miller and Kanye West. Chakras are the physical manifestation of energies, thought to regulate bodily functions and mental abilities. Available in Sterling Silver or 24carat-plated yellow Gold the chakra symbols are attached to colourful cotton twill braids. They are a great way to wear the trend for hand-made friendship bracelets that is taking the fashionistas by storm.

Be the first to have a look round and help us celebrate our inauguration! To RSVP, please call the Solihull store on 0121 709 0585. You’ll need the invitation below to get in, so be sure to print out your copy!

Solihull Launch - Strawberry Tea Party