Mantra Jewellery: Winner of ‘Brand to Watch’ at the 25th Annual Retail Jeweller Awards

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Exciting news! We’re proud to announce that our very own Mantra Jewellery was recently voted the ‘Brand to Watch’ at the 25th annual Retail Jeweller Awards.

We launched Mantra, our first in-house brand, as part of our 10 year anniversary in 2015. Combining beautiful, symbolic designs with thoughtful meaning cards, Mantra is a collection that celebrates the influential power of jewellery: each piece carries its own positive affirmation to inspire the wearer every day.

Jo Stroud, founder of Fabulous Collections and Mantra Jewellery, says: ‘We were absolutely thrilled to win the ‘Brand to Watch’ award last night. We have worked very hard over the last 18 months to create a brand of meaningful jewellery that has the power to change how people feel, and the judges seemed to really recognise this. The feedback from the judges was that they were very impressed with how much we’d achieved already, and couldn’t wait to see what the next few years brings for Mantra.’

As firm believers in the power of positive words and thoughts, we believe pieces from the Mantra collection act as precious, personal, wearable and lasting reminders of a personal mantra.

View the full collection at fabulous.

Fabulous Futures Award | Birmingham School of Jewellery | Fabulous

Birmingham School of Jewellery has an excellent reputation for producing highly employable graduates with the skills needed within the jewellery industry today. We, at fabulous are thrilled to support this degree course for the last few years, as it offers students a sound training in the industry and helps developing their technical skills within a commercial framework.

We work closely with final year students on the ‘Jewellery and Silversmithing – Design for Industry’ degree course, to give students a retail perspective before they go on to become designers or pursue a career in the industry.

Jo Stroud, Managing Director and Sinade, Brand & Buying Manager here at fabulous – who is a graduate of this course herself were a part of the end-of-year judging panels, selecting one or two students to be the recipients of the annual ‘Fabulous Futures’ Award.

We are delighted to announce the ‘Fabulous Futures’ Award winner, in conjunction with the Birmingham School of Jewellery.

The winner is (Drum roll please) Rhiannon Rodgers.

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Jo Stroud, fabulous owner with Rhiannon Rodgers, winner of Fabulous Futures Award and Sinade Prosser, brand & buying manager at fabulous

Rhiannon’s stunning final year collection takes inspiration from the architectural and natural forms of Birmingham’s historic Botanical Gardens, with their elegant Victorian glasshouses and collection of exotic plants – a haven of peace and tranquility in the middle of this bustling city. Rhiannon has designed beautiful open-work lockets, inspired by the Art Nouveau metalwork of the glasshouses, complemented by silver discs featuring palm leaves, pineapples and other natural motifs.

The winner receives mentoring sessions from us, designed to help them with their target market, pricing of their pieces, the way their jewellery is presented and packaged, their branding and naming the collections and ways to showcase it themselves online.

They are given an opportunity to showcase their skills at our ever-popular Annual Garden Party, where they meet some of our regular customers and other designers. A small bursary is given to help set them up for their first collection.

British designers are very important to us at fabulous. With collections from Vivienne Westwood, Lulu Guinness, Chloe Moss and Daisy London Jewellery being very successful for us over the years, helping make us the go-to place for must-have brands. We’d love to see the next big thing in the industry come from home grown talent.

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fabulous owner, Jo Stroud, with Claire Price, Course Director at Birmingham School of Jewellery and Sinade Prosser

We have worked with the Birmingham School of Jewellery’s Course Director, Claire Price for many years now. “We love working with fabulous throughout the year on this course, especially at year-end with these Awards. Jo and Sinade bring real-life commercial expertise to our students and offer genuine mentoring to support to new graduates. We are also thrilled that an alumnus of the School is so closely involved.” says Claire.

Sinade graduated from this course in 2009 and has worked her way up here at fabulous since joining in 2007, as a part-time retail assistant. While studying, to being a core part of the senior management team, with responsibility for own-brand development, buying and creative work.

The School of Jewellery, which is part of the Birmingham Institute of Art and Design at Birmingham City University, has been located in the heart of Birmingham’s famous Jewellery Quarter since 1890, with a portfolio of courses from jewellery design to silversmithing, to horology and gemology.

– Jo Stroud

Want to know more? Click www.fabulouscollections.co.uk or visit our stores in fabulous – Royal Leamington Spa Stores or Solihull.

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Solihull: Autumn Trends on the High Street

The Fabulous Solihull team have been on a spree around Solihull’s stunning town centre! The girls visited some of their favourite stores to find out what’s trending this autumn.

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Mint Velvet Knits from £45, Life’s Journey from £35

Firstly the girls took a trip down the high street to brand new designer clothes store Mint Velvet. The staff here pointed out some lovely staple items for your autumn wardrobe, including long tunic style jumpers. Mint Velvet have a lot of lovely classic clothes, perfect to wear day or night with our new in-house brand Life’s Journey.

Shop Life’s Journey at fabulous!

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Office chelsea boots from £34.95, Alex and Ani bangles from £24

As it’s getting colder the girls then walked over to Office to check out the new seasonal boots. The staff at office were very helpful and showed us their best-sellers so far this autumn. The Chelsea boots are definitely a favourite and would look perfect with an autumnal stack of Alex and Ani for a day trip out!

Shop Alex and Ani at fabulous!

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Benefit Lip Kit £24.50, Fervor Bangles from £45

After Office, the girls wanted to check out the latest make up trends and headed to Boots in Mell Square. We spoke to the staff at the Benefit Counter who showed us one product in particular- The Big Sexy Lip Kit; this is new in and includes four different matte lipsticks, all perfect for autumn. The shade ‘Flame Game’, a lovely orange/coral colour, is bang on trend this season and would look great paired up with our new Fervor Montreal Bangles with their bright vibrant colours!

Shop Fervor Montreal at fabulous!

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Mon Paris by Yves Saint Laurent from £66, Nomination charms from £11

Next the team went to the Fragrance shop to sample some of the newest perfumes for this season. The staff at said they found the bestselling fragrance this season to be the Yves Saint Laurent Mon Paris perfume. This bold and floral scent is perfect for this time of year, it also comes in an iconic multi-faceted bottle which is a must have for your dressing table! Add some Glamour into your life with this fragrance and why not team it up with the new glamorous Nomination Collection, Glitter Nights.

Shop Nomination at fabulous!

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Beech House cocktails from £6, Nikki Lissoni sets from £100

 

After a few hours of shopping the fabulous girls decided they deserved a rest so headed to the Beech House to check out their menu. With its buzzing atmosphere and welcoming bar and restaurant, the newly opened Beech House is a great place to meet up with friends and family at the heart of Solihull. Not only is the American-style menu mouth-watering, the cocktails look very tempting! Enjoy a Girls night out at the Beech House and add a little Sparkle to the night with one of our Nikki Lissoni Sets.

Shop Nikki Lissoni at fabulous!

Bath: Autumn Trends on the High Street!

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The girls in the fabulous Bath team are excited that autumn is finally here, with crisp chilly mornings and cosy nights in. To pick up on the season’s trends, they’ve wrapped up warm and visited some of their favourite retailers in the beautiful Southgate shopping centre.

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The first stop was All Saint’s, which featured an array of beautiful knitwear pieces for the upcoming cold weather. The sales assistants reported that chunky knits are a must-have this season: comfortable, practical and fashionable. Layer up with a thick knit and pair with your favourite Alex and Ani bangles stacked high for an cool, casual look.

Shop Alex and Ani at fabulous!

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Next up was Accessorize, which featured a stunning array of scarves and hats in beautiful autumnal colourways and eclectic prints. The team think these accessories are the perfect way to achieve a bold, colourful autumn look, and would pair them with vibrant bangles from Fervor Montreal.

Shop Fervor Montreal at fabulous!

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The girls also visited the Perfume Shop to sample some of the season’s bestselling scents. The sales assistants told the girls that Modern Muse by Estee Lauder is flying off the shelves this month. With notes of jasmine and rum, Modern Muse is a sophisticated, feminine fragrance designed to be worn at night. Pair with a chiming Engelsrufer pendant for evening glamour.

Shop Engelsrufer at fabulous!

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Debenhams was next on the list- specifically the Nails Inc. bar. The most popular shades this season have been Uptown, a dusky pink, Grosvenor Crescent, a deep aubergine, and Battersea Park, which is Khaki. The Bath girls love these contrasting autumn shades, and think they’d go perfectly with a brightly coloured Charm Club bracelet from the new collection by Thomas Sabo.

Shop Thomas Sabo at fabulous!

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Hiking is one of the most popular autumn pastimes, so the girls visited the North Face for some rural inspiration. The sales assistants let the girls know that warm coats in khaki and berry tones are the perfect outerwear as the weather gets colder. We think that an elegant bangle with matching studs from Life’s Journey, reminding you to follow your own path, is the perfect complement to all of your scenic adventures.

Shop Life’s Journey at fabulous!

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Last but not least, the girls visited Boots for the latest autumnal beauty trends. The girls on the Dior counter told our girls that red is has been incredibly popular this month! The fabulous girls think that the latest additions from Nomination are the perfect match for these beauty trends. The sparkle of Glitter Nights is a lovely pairing for a statement red lip, and the new rose gold knots are perfect for the popular red tones.

Shop Nomination at fabulous!

Solihull: Summer Trends!

The girls from fabulous Solihull have been on a spree around the town! The team visited some of their favourite shops to find out what’s trending in the town this summer…

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Bravissimo Swimwear from £32, Swatches from £32

Firstly the girls took a trip to Bravissimo in Solihull’s beautiful shopping centre, Touchwood, to take a look at this season’s most popular swimwear. The staff in Bravissimo all agreed that high-waisted bikinis are particularly on trend this summer! As well as vibrant colours such as bright orange and lime green, perfect for your summer holidays.

The Solihull girls think Swatch Watches are the perfect pool side accessory, with their bright summer colours to complement the popular vibrant bikinis this season!

Shop Swatch at fabulous!

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Nars Eyeshadow from £21, Alex and Ani Rings from £24

After Bravissimo the girls visited Space NK, located outside on our sunny high-street. We spoke to the staff from Nars who all said their new summer collection, Sea, Suspense and Splendor, has been very popular this season. The collection includes calming blue and dazzling gold eye-shadows, which are perfect for a summer night out with friends. Complete this look with the new Alex and Ani coastal rings.

Shop Alex and Ani at fabulous!

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O-Bags from £25, ChloBo Stacks from £215

The girls also went to O-Bag, which is new to Touchwood this year, to check out this season’s trends. The staff in O-Bag said their brand new insert, ‘Tropical Flowers’ has flown off the shelves this summer. Try a White Classic Body with the Tropical Flowers insert for the perfect look! Complete your outfit with a ChloBo Stack.

Shop ChloBo at fabulous!

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Happiness Mantra Necklaces from £45

Enjoy a Touch of Rio at Solihull’s very own beach. From the 9th July – 4th September Touchwood have built their very own beach for the public to enjoy. With activities including live music, sand art, free BBQs and a Bank Holiday Party on the 27th August there is so much to do!

Enjoy a day out here wearing our ‘Happiness’ Mantra necklace bar.

Shop Mantra at fabulous!

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Perfumes from £20, Daisy London Daisies from £32

Next the girls went to check out this season’s perfumes at the Fragrance Shop. The Staff recommended their favourite summer sent by Victor and Rolf, Flowerbomb. The scent is bursting with floral accords- perfect for summer! This concept reminds us of one of our favourite brands at fabulous – Daisy; we think Flowerbomb and Daisy jewellery are a match made in Heaven.

Shop Daisy London at fabulous!

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Cocktails at Turtle Bay from £6.95, Take What You Need Necklaces from £42.50

Last but not least the girls took a visit to Turtle Bay, which is brand new to Solihull this summer. Enjoy Caribbean-themed cocktails and food in the outside seated area, perfect for a summer night out with family or friends. The Turtle bay staff said Raspberry Reggae has been the most popular cocktail this summer.

The girls at fabulous Solihull think our eclectic new brand, Take What You Need, would be the perfect accessory to sparkle during a summer night at Turtle Bay.

Shop Take What You Need at fabulous!

Bath: Summer Trends in the City!

The girls from fabulous Bath have been on a spree in the beautiful Southgate shopping centre! The team visited some of their favourite shops to find out what’s trending in the city this summer…

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Malia Bikini by Boux Avenue from £10, Ice Watches from £49.95

First up, the girls visited Boux Avenue to check out this season’s best-selling swimwear. The Boux Avenue team agreed unanimously that black, pink and lime-green were on-trend this summer. Boux Avenue’s Jessica had a high-waisted two-piece at the top of her wishlist for her holiday in the Maldives.

The Bath girls think Ice watches, with their vibrant colours and bold designs, are the perfect pool-side accessory to complement the trending bright swimsuits- especially since they’re waterproof!

Shop Ice at fabulous!

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Berkeley Street, South Molton Street and Uptown by Nails Inc. £15, Nikki Lissoni Coins from £23

After Boux Avenue, the girls paid Debenhams a visit, and spoke to the girls at the Nails Inc. bar. The Nails Inc. girls agreed that the most popular nail shades are pretty pinks this summer: the best-sellers are South Molton Street, Berkeley Street and Uptown. Nail technician Emily told the girls that Berkeley Street was her favourite shade because it matches her personality perfectly- bright, cheerful and fun!

The Bath girls love these polishes and would mix and match the three shades. They think a rose gold Nikki Lissoni carrier would complement these colours perfectly, especially when paired with a rose gold or silver coin.

Shop Nikki Lissoni at fabulous!

 

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Daisy Blush by Marc Jacobs from £42.99, Daisy London Daisies from £32

The girls also went to The Perfume Shop to sample some of the season’s most popular scents. They found that the top-selling fragrance this summer was Daisy Blush by Marc Jacobs: floral, sweet and perfect for summer. We think that Daisy Blush and jewellery by Daisy London are a match made in heaven!

Shop Daisy London at fabulous!

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Ellie from The Perfume Shop recommended her favourite perfume- La Vie Est Belle by Lancôme. Living up to its name, meaning life is beautiful, this scent is bold, and has notes of orange blossom and jasmine. Wear it with the Life is Beautiful Mantra for the perfect pairing.

Shop Mantra at fabulous!

 

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Benetints by Benefit £24.50, Druzy Rocks from £19

The girls also visited the Benefit counter in Boots to hear the latest beauty buzz. According to the Benefit team, their lip and cheek tints- Chachatint, Lollitint and Posietint- are flying off the shelves this summer. The tints are designed to add a subtle pop of colour for enhancing natural beauty. This concept reminds us of one our favourite collections at fabulous– Druzy Rocks, which features lustrous natural agate to celebrate natural beauty and colour!

Shop Druzy Rocks at fabulous!

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Alex and Ani Deep Sea from £24, Chocs-to-Chill by Hotel Chocolat £22.50

 

Last- but definitely not least- the girls indulged their sweet-tooth at Hotel Chocolat.  After a tempting tour of the store, the Hotel Chocolat team told the girls that the Chocs-to-Chill selection is the perfect light treat this summer, with a selection of fruity flavours and a delectable vibrant appearance.

We at fabulous believe in the more, the merrier- whether it comes to chocolate or jewellery! So treat yourself to a chocolate box and stack up on jewellery; we love the colourful and fun Deep Sea collection by Alex and Ani, which features something for everyone.

Shop Alex and Ani at fabulous

School of Jewellery fabulous Futures Awards!

Last night saw the end of year show from the graduating students of the School of Jewellery in Birmingham. Fabulous works with students on the Design for Industry BA(Hons) course, giving retail and commercial input at various points throughout the course. As well as supporting the course with tutorials and work experience, and being on the end of year panel, Fabulous awards up to two ‘Fabulous Futures’ awards every year, choosing the designer or designers who show the most promise, and whom owner Jo Stroud and Creative Manager Sinade Prosser feel that Fabulous can help the most.

The winner of this year’s Fabulous Futures award is Suzannah Key, a young designer from Devon who has created a beautiful range of Spinning pendants. Susannah is a talented artist who draws extremely well, and is able to follow through her sketches all the way through into casting them into her jewellery collection. Suzannah will showcase her designs at the Fabulous Garden Party; have mentoring sessions with Jo, Sinade, Rhian and the team to help her develop her proposition, pricing, branding, website and business plan; and receives a £400 bursary to help with materials and general expenses as she gets started.

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“Suzannah’s designs are just perfect. They have been beautifully cast, and have a lovely weight and quality to them. We are really looking forward to helping Suzannah bring them to market,” explains Jo.

This year was very tough, with so many talented designers graduating from the programme, but they decided to focus all their efforts on Suzannah this year, rather than splitting the award. Other highly commended stars this year included:

  • Rebecca Wilkes, who gorgeous flower rings are set to become huge. “I can see them on the pages of Elle and Vogue,” says Jo. “Rebecca is very creative, and her designs are a perfect fit for high fashion.”
  •  Katy Tromans also really impressed Jo and Sinade, with her intricately-realised fairy tale creations, “Like nothing else I have ever seen – beautiful!”, added Sinade.
  • And Charlotte Rowenna’s gorgeous stone-set rings looked like they had come out of the sea fully formed, inspired by barnacles, mussels and driftwood.

“I really wish all the young designers well going forward – I wish we could help all of them! There was so much talent this year, and they were really focused on their target audience, branding and brand story, as well as the jewellery designs – so we were incredibly impressed with them. The School of Jewellery is doing a fantastic job at training these young designers to be ready for the real world.”