With one of our fabulous stores in Southgate Bath, Bath in Fashion is one of our favourite times of year, the City bustles with fashionistas and there’s an amazing line up of interesting exhibitions and talks hosted this year at the stunning Assembley Rooms.
Last night we headed to see Susie Bubble in discussion with Lulu Kennedy and Ed Marler of Fashion East, an infamous non profit organisation championing the work of up and coming fashion designers. Originally set up 15 years ago, Fashion East started by helping out young designers with event space to host their shows, final shows are notoriously expensive to run and so by finding free space to launch collections, designers were given a leg up into the fashion world. 15 years later and in collaberation with Topshop, Fashion East now funds carefully selected young designers, helping them with their final shows and providing advice to launch collection from concept through to commerce. Renowned worldwide for it’s avant garde fashion, London’s fashion scene and reputation has been heavily influenced by the designers coming out of Fashion East.
Last year fabulous launched ‘fabulous futures’ a similar initiative championing the work of up and coming jewellery designers. Fabulous worked closely with final year students on the ‘Jewellery and Silversmithing – Design for Industry’ degree course, giving students a retail perspective, before they go on to become designers or pursue careers in the industry.
Jo Stroud, together with Sinade Prosser, Retail & Buying Manager at Fabulous (a past graduate of the course) formed part of the end-of-year judging panel and met all the students. Fabulous owner, Jo says “Birmingham School of Jewellery has an excellent reputation for producing highly employable graduates with the skills needed within the jewellery industry today. We have chosen this particular course as it offers students a sound knowledge of the market, developing their technical skills within a commercial environment.”
The winners receive mentoring sessions designed to help them consider their target market, the pricing of their pieces, the way jewellery is presented in-store and packaged for the consumer, and the ways they can showcase themselves online. They get a week’s work experience at Fabulous, as well as winning the chance to appear at the Fabulous annual Garden Party, where they will meet top customers and other designers. A £200 bursary has also been given to each winner to cover any expenses incurred during placements.
Jo continues, “British designers are very important to us at Fabulous, with collections from Vivienne Westwood, Lulu Guinness, Chloe Moss and James Boyd all helping make us the go-to place for must-have brands. We’d love to see the next big thing in the industry come from home grown talent.”