Alex and Ani ‘The Year of Positive Change’

To celebrate the launch of positive lifestyle brand, ALEX AND ANI, at fabulous, we decided to make 2014 ‘the year of positive change’. Each month we featured a different bangle with a different meaning, to inspire us all to examine different aspects of our lives, and see how we could change them for the better!

VIP Alex and Ani Launch

We ran our #positivechange competition throughout the year, asking our fabulous customers to tell us how they planned to change 2014 for the better, and we’ve loved reading your entries and hearing about your achievements!

Well 2014 has ended, so it’s time for us to announce our winner!

Congratulations…Dana Pouncey! As our winner we are giving you £150 to spend on ALEX AND ANI to create your own stack bursting with positive energy, enjoy!

Here is Dana’s year of positive change in her own words:

“I’ve made a massive amount of positive changes this year, it’s been a whirlwind! I became a student nurse and got involved with the student magazine, and also became treasurer of a society called SAFE that helps people who are homeless. We give out warm drinks, food, gloves and scarves to help the homeless during the winter. And when I said previously about hoping to write fabulous assignments? Well so far I’ve managed to get Firsts in all of them. I’ve made so many positive changes in my life and I’ve never been happier, which compared to last year when I struggled with depression is amazing! I hope to continue doing so to not only help myself, but others along the way. That’s my ultimate goal.”

Well done Dana!

In 2015 we are continuing the positive energy with a fabulous new campaign #WHYIWEAR

Behind each ALEX AND ANI design is a unique and inspiring meaning. We want to know why you wear your ALEX AND ANI! See our competition page here for all the details!


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