The Sweet Reveal!

Sinade, Solihull’s Store Manager, gives us the insider info about her and Jo’s trip to Inhorgenta in Germany – including the launch of Thomas Sabo’s latest collection!

After a busy few weeks of new season buying it was time for myself and Jo to hop on a flight to the beautiful, but sub-zero, city of Munich to visit Inhorgenta, the International Jewellery and Watch trade fair.  Here we would be on the look out for new jewellery and watch collections and have the delight of seeing the Thomas Sabo Spring/Summer Charm collection and be let in on the ‘Sweet Secret’ Thomas Sabo had been tempting us about…

As soon as we landed on Friday afternoon we realised that when people had warned us it had been cold, they weren’t lying, it was minus 13 on our first day!  We wrapped up warm and headed to the city centre; we plodded through the snow and wondered past frozen fountains in search of inspiration. We were most delighted to find some gorgeous independent jewellery shops – they stocked some familiar brands alongside smaller designers, and they really inspired us with their inviting Spring decorations and got us excited about how we could recreate the same feeling back at fabulous.

Saturday morning, we headed to breakfast and then on to the show.  This is the third time I’ve visited Inhorgenta and it never fails to impress me; the show is huge, offering halls full of stunning collections from up and coming designers and jewellery makers, to well established brands.

We had an afternoon appointment for the big ‘reveal’ from Thomas Sabo, but first we set off systematically around the halls, making sure we didn’t miss anything!  We saw loads of stunning collections but our favourite was Danish brand Lund. I don’t want to give too much away just yet – as it will be debuted at our annual Garden Parties in June – but if you love feminine, delicate daisies you won’t be disappointed!  Another highlight was the Pandora tree.  The tree had been adorned with messages from all the staff at Pandora with their favourite piece of jewellery and their ‘Unforgettable Moment’ it was really impressive and seemed like a lovely idea to hear people’s stories.

A big focus for us this year is to introduce some more watch brands that fit the fabulous ethos, like Bering which arrived in-store and online just before Christmas. The Bering stand was buzzing and it was clear to see that Bering is becoming a must have collection! We were also there to see Bering donate £75,000, the proceeds from their ‘Time to Care’ watch to the Polar Bears International Organisation.

Following lunch we went to see Thomas Sabo.  We signed in and explored the extra long charm bar to catch a peek of the new Spring/Summer releases.  We were thrilled with the new additions, the Princess (£49.95) and Frog Prince (£39.95) charms being my personal favourites!! With charms from £19.95 and bracelets from just £21.95 there really is no excuse for not treating a loved one or yourself – I’ve got my favourites on order already!

It was then time to enter the exclusive Thomas Sabo cinema and see the ‘Sweet Secret’ reveal.  The cinema was decorated with elaborate 1920s furniture and lighting, to build the mood – we even had black and white macaroons at our seats as an extra treat! The collection was gorgeous and a great addition to any Thomas Sabo fan’s jewellery box.  We can’t wait for our fabulous customers to see it – for now we are sworn to secrecy until they reveal it in stores later this year, but one thing we can say is – you’ll love it!

Later that night we hit the exclusive Thomas Sabo collection launch party, the theme? ‘Black and White Unite the Night!’ of course!

When Sunday came we travelled back to the surprisingly milder West Midlands – for a night’s rest before we set off for another trade show the next day!

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