Jo, the owner of fabulous, answers some questions about the newest collection to hit stores….
Tell us about the latest collection to be launched at fabulous?
Story by Kranz and Ziegler is the newest charm bracelet concept to come out of Denmark, the home of brands like Pandora and Trollbeads that have already taken the world by storm – including fabulous customers! Story is definitely set to do the same.
With fabulous stocking lots of gorgeous bracelets, what’s different about Story?
There are lots of reasons to take a look at Story bracelets, because their designs and range of charms are unlike what’s gone before. I think the biggest reason is that they are so versatile; you can pick your favourite charms, wear them on the onyx bracelet for evening and swap them to a leather bracelet for day time, and both will look as stunning as the other.
In what way do Story charms differ from others?
The charms are particularly special because they have a clever locking system, which allows the charms to thread on to the bracelets but once they are on they can be arranged so that they do not move around or bunch together. This means that you can create specific designs for your bracelet and rest assured it will look great all through the day!
First of all, the charms which fit on the Story bracelets can create an entirely different look to other charm bracelets available because they all have a modern look to them, be it the owl with the sparkly eyes, or the satin finish heart.
Also, the charms are available in Rhodium plate, as well as Sterling Silver and 18ct Gold plate – at reasonable prices, which means that the looks you can create with your Story charms really are endless and individual to you.
Who do you think the Story bracelets appeal to?
Definitely those fabulous customers who are ready to move on to something else after completing a Pandora, Thomas Sabo or Trollbeads bracelet, especially those who like to rest assured they are wearing the next big thing that not many people are aware of yet.
The designs of the Story bracelets themselves are very fashion-focussed. The current trend for wrap and friendship bracelets is not slowing down, so the single and multi-strand bracelets by Story provide a stylish base on which to add your personal choice of charms. Saying that, the wide choice of bracelets means that they can appeal to many different personalities and requirements.
…..So if you already like Thomas Sabo’s fun take on the traditional design of a charm bracelet, the sophistication of Pandora’s popular charms, and the casual stylishness of the Good Works leather wrap bracelet, you will love the way Story by Kranz and Ziegler combines all these qualities to help you create a fabulous new piece of jewellery!
Currently only available in fabulous stores, the Story by Kranz and Ziegler range will shortly be available online.